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This is the first of a series of insights that we will send to you from time to time. DailyCare will always have consumers front of mind, and as we understand more about them, we will pass this on to you.
Insight #1: "How digital is transforming aged care"
The world is on the brink of a remarkable transformation. By mid-century, the global population of people 65 and older is expected to triple to 1.5 billion. That’s around 1 in 6 of us.
But changing trends in aged care aren’t restricted to sheer numbers. The advent of the internet means that for the first time, aged care is being thoroughly researched online and decisions on aged care providers are being made before they even make contact.
And while this places more power in the hands of consumers, it provides an opportunity for businesses that can adapt to the new digital age, while still connecting with them in authentic, human ways.